Case Study

1 . Problem/question client

Canson® is a French manufacturer of fine art paper and related products. The brand is a worldwide leader existing in 120 countries.

In 2014, Canson® asked Buzzwatch to work on a social media strategy for their Facebook page to federate and animate a worldwide community.

2 . Strategy

Creation of a global page divided in 4 local pages.
Community management of the Facebook pages in 3 main languages : French, English, Spanish.
Content creation in art domain with fine arts journalists : international news, exhibition, focus on paper artists
Fans recruitment through Facebook campaign

3 . Results

Recruiting of 120K new fans in 82 countries (0,18 € / fan)
5,5% engagement rate
48 posts per month