1• Problem / question client
Hotel Chinzanso Tokyo is one of Japan's most iconic luxury hotels with 70 years of history. The “Hotel in the Clouds” asked for help with brand awareness overseas and SEO content in English, as well as with their PR inquiries and press releases in English. Meanwhile, their Japanese marketing team asked us to help them with SEO articles for their Japanese website, in order to improve traffic.
2• Strategy
Our team of bilingual content marketers began with a strategy workshop. The outcome of the workshop helped to define the content pillars for their English content. For both English and Japanese SEO, TAMLO created a content list and article plan for each blog post. To help spread awareness, Meta was chosen as the channel of choice for targeting their main overseas markets.
Marketing & Communications Activities
- Brand awareness ads on Meta
- SEO articles in both English and Japanese
- PR inquiry management
- Press Release creation and distribution
3• Results
13
activated influencers
36
+91%
sessions on English website (2021 vs 2022°
