Since Convatec already had a clear understanding of their target audience, our mission was to select the most effective media channels to reach the ideal user and create a clear digital strategy. The main strategy was to create localised creatives and run AB tests each month, while our digital ads team optimised the ad settings and ad creatives. Brand awareness campaigns helped to increase website traffic while conversion campaigns were designed to retarget those website visitors.
Campaign Type
- Brand awareness ads using display and social media
-Retargeting and search ads for conversions
Channel Selection
- A range of platforms that are the best fit for the target audience in Japan, including Yahoo! JAPAN and Ameba Blogs
Creatives
- Test a range of global and local assets
- Updated ad copy to include converting keywords